According to a study by QRIUS, digital signage can increase the average retail purchase by 29.5%. Digital signage is not just decoration, it can be a game-changer for your business. It can influence customers during critical points of their shopping journey and significantly improve in-store customer experiences, leading to more loyal customers who tend to spend more.
But with so many options out there, it can be tough to know where to start. That's where Skoop comes in. We specialize in helping businesses make the most out of their screens, and our newest offering - The Skoop Stick - can help you turn any screen into an interactive digital menu within minutes.
Why retail businesses need to enhance in store digital spaces
Customer experiences are, and always have been, the cornerstone of brick-and-mortar retail. 76% of American consumers enter stores they have never visited simply because of the signage. This statistic highlights the growing need for signage that can capture the average consumer’s attention while significantly adding to the in-store experience that retail stores provide to their customers.
Here are few reasons why businesses should integrate digital signage into their retail stores:
Improved Customer Experience
By integrating digital technologies into your in-store spaces, you can create a more engaging and interactive shopping experience for customers.
Increased Sales
According to the “Reimagining Commerce” report by Episerver, 98% of US online shoppers consider detailed product information important when making a purchase. This proves that customers are more likely to purchase when they have access to information and interactive in-store experiences. Why? Because most customers are now used to shopping online, where detailed product information is made available to them. Adding product information signage to your stores can help businesses emulate this experience and persuade customers to shop with you!
Enhanced Brand Image
Digital signage can increase the recognizability and brand awareness of a business by over 47%. This is because digital signs are capable of implementing a lot of ideas into a simple and comprehensible design. When used right, digital signage can help your business become a much more recognizable name.
Better customer data and insights
Retailers can collect valuable customer data and insights through their in-store digital technologies. This data can be used to make instant, dynamic changes to the in-store digital signage to keep it in line with the latest consumer trends.
The Skoop Stick
The Skoop Stick is a compact yet incredibly resourceful 4k media player that can connect to any HDMI-enabled screen. Once connected and set up, it can turn any TV or monitor into a remotely controlled digital sign that can display everything from sponsored ads to a digital menu linked directly to your inventory systems.
Here are a few features that make the Skoop Stick a precious asset for retail businesses,
Compact and Convenient Design
The Skoop Stick's compact and convenient design makes it easy to work with. It has a prevalent C-type interface and is compatible with most digital devices. Complete with a direct plug-in HDMI out male connector; it is an easy-to-use plug-and-play device that your employees will have no problem configuring.
As for the size, the Skoop Stick is the smallest 4K HDMI dongle currently available on the market, which means you can carry it around with no hassle.
Good Heat Dissipation
When it comes to electronic devices, heat dissipation plays an integral part in improving performance. Devices that overheat often fail to perform well and deteriorate over time due to the wear and tear of delicate parts.
Skoop Stick's three-sided honeycomb hole design conforms to the principle of thermodynamics and is more conducive to heat dissipation and performance improvement. Further, its long-term high-frequency operation and low-temperature rise prevent too much heat from being dissipated in the first place.
Strong WiFi + Bluetooth
The Skoop Stick's built-in dual-frequency dual-copper antenna and 360-degree signal coverage allow users to control it from anywhere in the store. It consumes much less power than other similar products and comes with a strong WiFi connection so that your customers can enjoy a seamless viewing experience.
Fully Customizable User Interface
One feature that makes the Skoop Stick such a joy to use is its fully customizable user interface. You can add app widgets of your choice to the home screen to create your preferred apps and services instantly accessible to you and your staff. The Skoop Stick also comes with Mobile Device Management (MDM) customization capabilities that allow users to control the device remotely through mobile phones, tablets, and other similar devices.
An Instantly Accessible Digital Signage Solution
The Skoop Stick is a powerful and instantly accessible digital signage solution for budding retail businesses. Combined with Skoop Signage, setting up digital signage in the retail environment has never been easier.
Visit us at Skoop.digital to learn more about us and how we can help grow your business.
